There’s engagement and you’ve got graphics and switching, all happening live. Image credit: VimeoĪccording to Sud, Vimeo offers a vast array of professional tools (but which are easy to use): But this time not as a competitor, but as a partner. Of course, Vimeo has more to offer than just their embeddable video player, they offer a whole range of integrations to share your video on other platforms, interestingly enough: YouTube does this, too. It’s not about YouTube as a product anymore, it’s about your business. Implementation and content, is up to you. The company acts as an OTT (Over The Top) service, just like Netflix. Video does offer a full suite of tools to get you up and running without the need of learning a pro-grade editing app. In fact, many small businesses don’t want to run a YouTube channel, they just want to get the word out there with professional-looking, yet relatively easy to pull off videos on their own website. In the last two years, and also during this pandemic, the company has been very successful with this business model. They own the email, they own the relationship. They can stand up their own apps, Amazon, Roku, iOS, websites. We provide a tool set that allows any creator to stand up their own Netflix-like service. In a sense, you can build your own custom video streaming service (recorded, or live) without having to deal with setting one up – Vimeo has you covered. No branding, no Vimeo-controlled follow up videos, no pre-roll ads, nothing but your video embedded nicely. Furthermore, depending on your given tier, you can customize that player, so Vimeo itself dissolves in the background. Image credit: VimeoĪnd then there’s the Vimeo video player, which can be used to easily embed any given video you own on any website (potentially your own, of course). That’s a big difference from YouTube’s (which is owned by Google) business model, where creators are paid in exchange for producing loads of videos on which YouTube can place ads. So creators pay to host their content on the site. “Not so much cat videos, that’s what YouTube is for”, the inclined filmmaker would say.īut the difference between YouTube and Vimeo has always been a significant one: YouTube monetizes through advertising revenue, Vimeo has always been (and still is) a subscription-based service. Many short films, stop-motion films, music videos and so on were published on Vimeo. Vimeo used to be the place to go for filmmakers who wanted to showcase their artistic work. The Verge recently did a very interesting interview with CEO Anjali Sud, who gives an in-depth look into her thoughts, the company she leads, and the way Vimeo (and video in general) is currently being consumed. The videos haven’t disappeared (you can find them by clicking “Watch”) but we’re seeing a significant shift away from a consumer video front-end to a full suite of tools for content creators, filmmakers, small businesses as well as Fortune500 companies alike. When was the last time you visited Vimeo’s website? Well, you’d be surprised what you’ll find there, because you’re not greeted with a YouTube-like page full of video thumbnails at all, but rather a classic SaaS (Software as a Service) product page. Read on for a report on a very interesting interview that The Verge conducted with Vimeo CEO Anjali Sud. And it seems they’ve done just that, and very successfully too. Most of us still know Vimeo as the “Filmmakers’ YouTube”, but as Google’s massive video site has grown beyond reach of any competitor, Vimeo has had to find its own place in the market.
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